Great Content and Presentation, penalized for not killing trees with a long wait after print arrival

Great content and slick presentation that makes good use of the iPads screen and features; far more than just a print replica. However, Id like to see PopPhoto reach the standard set by mags like Wired and NatGeo with similarly high quality of content and multimedia presentation that is released at the same time the print versions hit the stands. Were not paying for dead trees, were paying for intellectual property. Let go the dinosaur costs of print distribution and stop penalizing the smarter environmental and economic choices of your most important customers - the ones who are consuming on the medium that will still be around in the very near future. Just move up the deadlines and then hold back the print timing so that the digital is ready when the pulp ships. If that is already the process, then stop favoring the print channel; it may satisfy your advertisers, but theyll be gone if you dont have any readers.

Ted Kaiser Photo about Pop Photo Mag, v3.2